Alex Ferrante

Alex Ferrante

Director of Australian Patent & Trademark Services Pty Ltd.

High Risk

Investing too little or nothing at for professional searches is the same as buying a house but not having building insurance. A fire, flood or earthquake comes and you’re not covered and you lose personal assets too and are summoned to the Australian Federal Court for damages. Many businesses rely to heavily on their own legal searches which find “0” results leading them to think it’s clear. Little do they know trademark variants haven’t been suggested or searched which can lead to infringements.

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