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Phone:  (08) 8464 0631

Trademarks

 

THE TRADEMARK OFFICE DOES NOT ADVISE, BUT WE DO:

Our firm has seen many businesses face litigation by applying for a trademark without representation.

Business owners do not know where they stand because the Trademarks Office does NOT provide advice.

BUSINESS AND COMPANY NAMES:

Many industry professionals and businesses think an ASIC business or company name provides rights to a brand! - It doesn't.

THE BENEFITS OF REPRESENTATION:

Why wait for registration in 7 months time, which can be removed later if it is found that you were never entitled to the rights?

In just two weeks (or sooner if required), our detailed trademark infringement investigation assesses whether you can legally own the brand, OR if you can be sued for trading with it.

If the Courts agree that you were not entitled to a Registered trademark, then they will order IP Australia to remove your registration, leaving you open to compensation claims.

TRADEMARK OFFICE REJECTIONS:

The Trademark Office assist by searching & assessing your Trademark Application. However, it is important to note the difference with Trademark Attorney research.

Know with confidence that you can trade with, develop and OWN your brand, logo, sign or trademark with our detailed trademark infringement investigation.

TRADEMARK ATTORNEY INVESTIGATIONS - BEFORE TRADING

Trademark applications can alert a competitor to your infringement, so have your brand assessed before applying.

RECOMMENDATION - do not use a trademark unless a detailed legal investigation by a qualified trademark attorney is conducted first.

DON'T ALERT COMPETITORS:

Another risk when unrepresented businesses apply, is that their name and address are published online (in a week) by the Trademarks Office.

This allows rivals owning similar trademark rights to find you and unwanted legal trouble, such as compensation demands, Court Action, and demanding letters seeking the closure of their business.

The Trademark Office:

  • Takes 8 months before you know it is registered.
  • In their assessment they do not search or review unregistered trademark rights.
  • Unregistered rights can affect registrations causing opposition, Court action and potentially cancellation with the right legal argument in Court.
  • Do not warranty their assessment and challenges can be made to their decisions.
  • Recommend you use lawyers or trademark attorneys.
  • Your application is published. This can alert a rival with conflicting trademark rights.

 

SCAMMERS TARGET UNREPRESENTED BUSINESSES:

Your name and address are published online by the Trademarks Office.

When you are represented by our trademark attorney firm you can safely ignore scams and know you haven't missed authentic correspondence.

APPLY HERE

 

25 years specialist experience:

Our specialist trademark attorneys handle trademarks and the law each day.

Our service provides peace of mind to Australian business with our legal investigation of brands.

LITTLE OR NO TRADEMARK PROTECTION:

Represented businesses are unlikely to have legal errors, and are likely to achieve greater "protective value".

Many unrepresented businesses are unaware that their trademark application can have different protective values (0%, 5%, 80%, etc).

Protective value is the ability to stop a competitor. It depends on the quality and legal content of the trademark application. Value is not assessed by the Trademarks Office, and is a disadvantage for unrepresented businesses.

Legal errors usually cannot be fixed later, and errors may allow a competitor to copy without infringement.

SELLING A TRADEMARK - YOUR BEST ASSET?

One day you may be approached for purchase of your trademark rights.

Before the deal is completed, the quality of the rights will be checked by a trademark attorney, and protection problems inherent in the trademark content may cause your buyer to walk away.

FAQ.

  • FOR FURTHER INFORMATION, CLICK BELOW
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01.

  • Trademarks

    PRICING

     

    Many Australian businesses have bad experiences with scam companies offering trademarks but they are not legally qualified or experts.

    Business owners confidently choose our firm because we are members of the Australian Institute of Patent and Trademark Attorneys.

    We are also Australian Government Registered (licenced) to represent as Trademark Attorneys here.

    Beware of inadequate "free search offers" seeking to gain your business.

    They are often what you could do yourself, and potentially set you up for compensation claims because they are not conducted by a Trademark Attorney.

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02.

  • Patents

    PRICING

     

    Your innovation or invention may be patentable if you have not used or disclosed it.

    Our Patent Attorneys spend the extra time to assist you.

    Make sure your agent IS a Patent Attorney.

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03.

  • DESIGNS (products)

    PRICING

     

    There is so much conflicting online information.

    How do you know what is correct?

    Make sure your agent IS a Patent Attorney.

     

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