ALDI trademark voted most trusted brand in Australia 2018

The ALDI brand has been voted the most trusted brand in Australia. Given they are a German supermarket it is bizarre that an Australian brand hasn’t taken the trophy for this.

The results are part of the latest Roy Morgan Net Trust Score Survey, which was conducted in July 2018, and involved asking over 10,000 Australians about the brands they trust the least and most.

Our firm has 25 years experience in trademark, brand and logo protection. Every day we see a new brand in a different field. This enables our firm to really assist at the start up phase in new brand development.

Our Trademark Attorneys understand what the differences are  between a Tier 1, Tier 2 and Tier 3 trademark. From a legal viewpoint, we understand what you’ll legally obtain, and the statistical risk of conflicts will be assessed even before we conduct our attorney searches.

Don’t make the mistake of a Tier 3 and wear the life long brand hazards without knowing, we recommend you seek the advice of an experienced Trademark Attorney or Trademark Lawyer. It can create protection and enforcement issues.

Is it the brand name, the colour scheme or the service that has driven this? Possibly all three we believe.

BUNNINGS, QANTAS, and the ABC were runner ups. Those trademarks which didn’t do so well were the banks (with the Royal Commission revealing some dishonest approaches), and FACEBOOK who’s had a lot of negative publicity as of late.

For trademarks, brands, logos or slogans, trust is one of the most important metrics you can attain, and there is a direct link between trust, customer loyalty and the profit of any company.

Make sure it is registered correctly so there’s no issues, and so that you really do control and own the brand without interference by others, otherwise it’ll cost you, and possibly even the brand. Contact our Trademark Attorneys today.

No matter where you are located, Sydney, Melbourne, Perth, Brisbane, Darwin, Adelaide or Hobart, our Trademark Attorneys can assist you to protect and attain quality trademark rights in Australia and overseas. We also specialise in overseas trademarks, and look forward to assisting you.