Investing too little or nothing at for professional trademark searches is the same as buying a house but not having building insurance: you never know when the wall may fall down or if termites have infested the walls.
Many businesses rely to heavily on their own legal searches which find “0” results leading them to think it’s clear. They also rely too heavily on the Government findings, only to find later the trademark rights are cancelled and they are sued anyway. See for example, the CLIPSO Trademark Court decision.
We recommend comprehensive Trademark Attorney searches are conducted before applying because Trademark Registrations can be revoked or cancelled if you were not the first trader of the brand.
Contact us today to have a Trademark Attorney represent you.