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 Alex Ferrante

Alex Ferrante

Director of Australian Patent & Trademark Services Pty Ltd.

French based CHANEL NO 5 Trademark infringed by Adelaide Chocolate Business Name

CHANEL NO. 5 Trademark Lawyers Knock on the Door of Adelaide Business “Chocolate at No.5”

The owner of SA Chocolate at No.5 business, Ms Peck, has been trading, spent time on reading the Trademark information provided by IP Australia ( She thought it looked easy enough to do it herself. So she paid to Lodge a Trademark Application directly without representation by a Trademark Lawyer or Trademark Attorney.

Her Trademark Application actually alerted French based CHANEL’s Trademark Lawyers to the SA Chocolate at No.5 business. Her Trademark Application was forceably removed.

Ms Peck is now out of pocket $3,000 to $4,000 for the wasted trademark registrations, legal expense and wasted a whole year with the stressful process. No body likes receiving a Cease and Desist letter threatening legal action if you don’t stop using a Trademark. She also had to pay to re-brand the business.
On top of this she has lost the brand value, goodwill or reputation to CHANEL NO. 5, who is the real owner of the brand.

Don’t cut corners and think you can do the legals yourself. It could end up costly for you, or even wind you up in the Federal Court if the Trademark Owner wants damages and compensation.
Trademark Applications can ALERT competitors. So look before you leap, have a Trademark Lawyer conduct infringement searches before trading with a brand or logo.

Our Trademark Attorney Firm represents regularly conducts Trademark Searches for brands, logos, slogans, business and company names. We can predict issues within 1-2 weeks.

If we find an issue with your proposed name, we save you a year, and expensive stressful legal costs of a conflict. You simply come up with a new name.

To get started, fill out this form so we can help you avoid being threatened by Trademark Lawyers representing a competitor:

Think you need not worry because IP Australia accepted your Trademark? Think again. If you were never entitled and should never have been registered a Trademark, competitors can take the matter to Court and have the Trademark Registration removed, then claim compensation.

A Trademark Lawyer in your pocket is vital for safe trading.

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